Two rows of bikes for viewing, one on the left and the other on right, lead down the middle of the building, with dozens of people walking on either side admiring the bikes.

A ONE-OF-A-KIND SHOW IN PORTLAND, OREGON

Words and Images by Josh Seiden.

Well… There’s really no other way to say it, but if you didn’t make it out to The 2025 One Moto Show in Portland, Oregon this year… you missed out. There are amazing moto events all over the map, but this one stood out, and it seems like there are more than a few reasons why they call it “The One.”

Hosted at Zidell Yards on the South Waterfront along the Willamette River, the 16th annual show kicked off May 2nd through 4th and brought a crowd from all over the US. Truly a unique venue, there were hundreds of custom bikes and cars, live music and artwork, and activities throughout the massive industrial building with warm, moody lighting and a constant buzz of chatter amongst enthusiasts there for a good time.  

Whether you flew, rode, drove, or checked it out as a local, the energy and the massive turnout brought it all together. It’s a gathering of various bike cultures with unique builds that reflected each one. Everyone came together to celebrate the same passion for two wheels.  

Now, I’ve had the opportunity to experience quite a few shows and ride quite a few roads in my motorcycle adventures over the years, but this place felt different. Talking with builders about their stories piecing together their soulful machines, witnessing families forging core memories together, watching artists practice their craft, and enjoying the rare but welcomed sunny weekend in Portland made for a memorable experience. The coffee, drinks, and good eats didn’t disappoint either!  

I'm no builder myself, but I thoroughly enjoy capturing bikes and their stories on camera—and no two bikes were alike. From the custom paint to one-off parts, intricate engravings, and a genuine sense of personal style, there were a handful of machines that caught my eye and called for a few extra photographs.  

NO TWO BIKES WERE ALIKE. FROM THE CUSTOM PAINT TO ONE-OFF PARTS, INTRICATE ENGRAVINGS, AND A GENUINE SENSE OF PERSONAL STYLE, THERE WERE A HANDFUL OF MACHINES THAT CAUGHT MY EYE AND CALLED FOR A FEW EXTRA PHOTOGRAPHS.

  • A closeup of a bike, looking straight on into the amber headlight, with a crowd of onlookers in the background.
  • A closeup of a bike, looking up at a yellow tank and amber headlight, and chrome forks among a crowd of people

HERB ANDERSON’S 1992 SPORTSTER 

A beautiful, seamless build. The first thing that stood out to me was the front end of the bike. The combination of the springer forks, amber headlight, and unique handlebars with no controls but an internal throttle all came together for a clean old-school look that rendered some of my favorite photographs from the show. 

A profile image of a gray chopper with subtle flames on the body on one of the viewing stands for the show.

TRIPPER NAKA’S 1974 SHOVELHEAD

Something about that silver-on-silver look, with a hint of rosé towards the rear of the bike, was a seemingly simple stylized choice with a profound impact. The molded downtube, the rake, and the overall geometry made for a classic look with a flair.  

A profile image of a blue and white Harley on one of the viewing stands for the show.

ERIC WOLF’S 1962 FLH  

It’s kind of hard to go wrong with a Panhead, and this one knocked it out of the park. While my knowledge of older bikes is limited, it seemed to be period-correct and gave me the feeling that it has some stories to tell from over the years. It’s amazing how some of these machines have been kept and/or restored after decades in existence.  

All of that being said, there were countless builds that caught my eye, which led to a couple of full memory cards and a handful of rolls of film ready for development.  

They weren’t too far from the truth when they said this was the best show on earth, and I plan on taking in the experience again the next chance I get.  

MOTORCYCLE RALLIES, RIDES, & EVENTS

From local rides to dealer events to multi-day rallies, there's something for everyone. All are welcome.

A woman from behind raising her hands in the air on stage in front of a large crowd.

GALLERY

A rider and his bike are moving upside-down in a metal spherical cage. A large crowd of people watch in amazement, many holding up their phones to capture the spectacle.
A sparkling green helmet covered in riding stickers sits on the back of a blue chopper.
A red and gold Low Rider ST with black flames sits on a stand for people to admire.
A Harley-Davidson sticker sits on the rearview window of an old black and white pickup.

EXPLORE MORE EXPERIENCES

Headliner Chris Stapleton performs at Harley-Davidson Homecoming 2025

HARLEY-DAVIDSON HOMECOMING 2025

From the rumbling bikes to the roaring crowds, the energy was palpable and every scene was filled with the soul of Harley-Davidson.

A large crowd gathered to watch a group of riders start a hill climb.

TENNESSE MOTORCYCLE AND MUSIC REVIVAL 2025

A yearly music and moto event at Loretta Lynn’s ranch, just outside of Nashville, Tennessee.

A man and woman, wearing a black HD x Dickies jacket and white HD x Dickies shirt respectively, shot from behind looking into a crowd of people.

A NIGHT TO REMEMBER WITH H-D x DICKIES

We sent photographer Josh Bell to capture the new Harley-Davidson® x Dickies® collection launch party.

An overhead shot of the event, with hundreds of people and motorcycles parked on the grass in the sunshine.

CHICKEN RICK'S BORN FREE RECAP

Rick Spada from Chicken Fried Choppers shares his firsthand experience at Born-Free.

Droves of bikers flood Main Street in Daytona Beach at dusk

DAYTONA BIKE WEEK WITH HARLEY-DAVIDSON

We hit the streets with photographer Ben Christensen to capture The 84th Annual Daytona Bike Week.

Woman in a denim vest sits on a Road Glide in a line of other bikes on the side of the road

BABES IN BORREGO 2024

Women riders go camping in Borrego Springs, California.

A woman riding a motorcycle holds up the "rock on" hand sign

CAJUN COUNTRY H.O.G. RALLY

Greetings from Southern Louisiana!

A customized vintage Harley-Davidson on a showroom floor

RICK’S PICKS: MAMA TRIED

Rick’s favorite bikes from the 10th annual Mama Tried Show.

A man puts his foot down in a corner during an indoor flattrack race

RICK’S PICKS: FLAT OUT FRIDAY

The only thing more fun than riding a Harley-Davidson is racing a Harley-Davidson!

A long line of HOG members ride through the Black Hills

RICK’S PICKS: STURGIS 2024

Some of my favorite finds at Sturgis 2024!