A massive lot packed with motorcycles and riders during the Sturgis Motorcycle Rally at Exit 55.

BLACK HILLS HARLEY-DAVIDSON: THE ROAD GOES ON FOREVER, AND THE RALLY NEVER ENDS

When the Black Hills come alive every August with the roar of the Sturgis Motorcycle Rally, no place embodies the madness, magic, and meaning of it all quite like Black Hills Harley-Davidson.

FROM THE NETWORK

  • Rows of Harley-Davidson motorcycles displayed outside of Sturgis Harley-Davidson dealership during the Sturgis motorcycle rally event.

    STURGIS HARLEY-DAVIDSON: MAKING HISTORY IN THE HEART OF RIDER CITY

    Sturgis has always been the epicenter of motorcycle culture. Now, for the first time, you can buy your Harley right in the middle of it. Welcome to Sturgis Harley-Davidson.

  • Bartel’s Harley-Davidson storefront with bikers and motorcycles out front.

    BARTELS’ HARLEY-DAVIDSON: A DIFFERENT BREED OF DEALERSHIP

    If you’ve ever wondered what it’s like to walk into a shop where the name on the sign is also the person handing you your keys, this is it.

  • People order from a food cart that is parked in front of the Laidlaw’s Harley-Davidson dealership.

    LAIDLAW’S HARLEY-DAVIDSON: THREE GENERATIONS DEEP, AND STILL RIPPING

    Before this place became one of the most respected Harley-Davidson dealerships in the country, it was just a small shop on Garvey Avenue in Rosemead.

  • The exterior of Quaid Harley-Davidson dealership with sunshine, palm trees, and bikes and parked out front.

    QUAID HARLEY-DAVIDSON: ON THE BUSINESS OF GOING FAST AND EATING TACOS

    This is a dealership run by people who love the brand, the bikes, and the world that comes with them.

  • Motorcycles lined up on the showroom floor of Red Rock Harley-Davidson dealership.

    RED ROCK HARLEY-DAVIDSON: FINDING THE HEART OF THE RIDE IN THE CITY OF SIN

    Red Rock Harley-Davidson is the kind of place that reminds you why you started riding in the first place.

  • The exterior of Boswell’s Harley-Davidson dealership with a row of bikes parked out front.

    BOSWELL’S HARLEY-DAVIDSON: 75 YEARS IN THE SADDLE

    The air smells like tires and burger grease. The techs still know your name. When you leave, you’re sent off with a handshake and a promise to see you at the next ride.

  • Looking up at the exterior signage of Moonshine Harley-Davidson dealership with motorcycles in the foreground.

    MOONSHINE HARLEY-DAVIDSON: HARLEY-DAVIDSON’S PERFORMANCE KINGS 

    Their vision for what Harley performance can be is so far ahead of the curve that it feels like you’re watching the next chapter of the industry being written in real time.

  • A Smoky Mountain Harley-Davidson motif is painted on rustic wood in the dimly lit Shed BBQ.

    SMOKY MOUNTAIN HARLEY-DAVIDSON: NO ORDINARY SATURDAY

    Smoky Mountain is a cornerstone. That blend of old and new — vintage bikes and choppers on display, modern bikes rolling off the floor — tells a story without needing to spell anything out.

  • Parked motorcycles and riders outside of the entrance to White Lightning Harley-Davidson.

    WHITE LIGHTNING HARLEY-DAVIDSON: WHERE THE TRAIL BEGINS

    The Pan America program at White Lightning is on another level. This place lives and breathes the platform.

FIND A HARLEY-DAVIDSON DEALER NEAR ME

Harley-Davison Dealership sign.